As we all know, since 2018, the Sino-US trade war has pushed the export situation of foreign trade to a deeper level. Front-end trade conflicts rage, and international market demand is shrinking; while back-end labor, raw materials, tax costs rise, profit reduction, etc., can be said to be domestic and foreign worries, facing a double-sided attack. Especially this year, the two-pronged policies of Google and Ali have led to a sharp decline in platform traffic by 2/3, which is worse. So how can foreign trade enterprises adapt to the new situation?
Maybe we can try the following:
1. Keep a foothold in Ali, follow Ali's pace and stand firm.
2. Establish official websites, do excellent and fine + enter Google and other search engines + Facebook, Instagram, Twitter and other social drainage, so as to seek development.
3. Go abroad, invest in factories or seek new supply chains with low prices. At the same time, we will conduct in-depth investigation of foreign customer markets and make public praise and brand names in the local market, gradually occupying the regional market of small categories.
4. If your products are influential enough, you can continue to do traditional foreign trade at home. Just as well-known brands from Europe, America, Japan, Taiwan and Hong Kong enter the mainland of China to do foreign trade, they continue to enter the world, thus truly embarking on the road of international trade.
From the viewpoint of Aojian Artificial Lawn Industry Co., Ltd., the current situation shows that the future foreign trade needs us to go abroad in a real sense, and even work, study and live abroad for a long time. Let's make China's foreign trade bigger and stronger together.
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